The subject of the article is names of Polish modern cosmetics. The author analyses and describes some new vocabulary, which we can find in women’s periodicals and on the Internet. The source material comes from 2007. The study has resulted in general observation that the vocabulary is quite varied. Combinations of different kinds of neologisms and borrowings constitute the greater part of all types of linguistic innovation.
Cosmetic concerns create new, sometimes very interesting names, which can attract attention of potential customers, e.g. krem S.O.S usuwający oznaki zmęczenia i stresu (S.O.S cream erasing signs of tiredness and stress) or kosmetyczny “mikrozastrzyk” z efektem push-up do wypełniania zmarszczek i bruzd (cosmetic micro-injection with push-up effect to fill in wrinkles and lines).
Professional sociolect is a kind of environmental dialect, which %functions in a social group because of its professional connections’. Sociolects occur in every society and are important determinants of in-group belonging.
The Museum of Warsaw Uprising is a relatively new institution, thus the jargon of the staff has not fully developed, yet.
The guides’ nicknames derive from various sources in the institution. Most of them refer to physical or mental features; there are also names-abbreviations, vague names, those associated with female names, allusive names and those derived from surnames. They are associated with events which took place at work and are understood only by a limited group of people – the staff of the museum, as opposed to the rest of people, who cannot understand them.
Their language is greatly determined by time factors, connected with language used during World War II and Warsaw Uprising. Neo-semantisms referring to that period are very frequent. There are also interesting neologisms in the vocabulary used at the museum. Phrasal expressions enrich the language in particular, while the phrases acquire an emotional-expressive aspect. Connected with the museum, they show how it functions and characterize activities done in the institution. The expressions include the verb
The vocabulary is certainly going to develop in accordance to the institution and the area.